Audi A1, 2011
Audi is introducing a whole new dimension to the compact class with the all-new Audi A1. It is dynamic and high quality, emotional and individual. It condenses all of the virtues of the brand down to less than four meters - a design full of character, uncompromising quality and pioneering efficiency technologies. The agile chassis and powerful engines make the Audi A1 the sportiest car in the segment.
The young customers of the Audi A1 live in major cities and therefore are looking for a vehicle that is designed for the urban environment. Thanks to its compact dimensions, it is very agile and nimble in city traffic and offers a high degree of everyday utility.
The interior of the Audi A1 is also sporty and of high quality. Customers can customize numerous details to tailor the car to their personal tastes. Audi's latest model has a broad portfolio of advanced technologies on board; its infotainment system sets new standards in the segment. The Audi A1 is the first premium automobile in the small compacts class - a true, fully-fledged Audi.
The Audi brand stands for automotive passion. With its agile chassis and powerful engines, the Audi A1 is the sportiest car in its class, and this is readily apparent at first glance. The design is unique and modern. Styling cues placing the Audi A1 in the Audi family include the side line with the distinctive roof arch, the coupe-like C-pillars, the large wheel wells and, of course, the front end with the typical single-frame grille. The hood and rear hatch encompass the body; the tail lights are three-dimensionally molded and present an unmistakable design, day or night.
The interior: airy and dynamic
The interior of the Audi A1 is spacious and airy. The instrument panel is suggestive of an airplane wing; its four round air nozzles are reminiscent of the turbines of a jet. The clear ergonomics and the uncompromisingly high fit and finish typify the Audi brand's high standards. Many lovingly designed details in the interior document the premium character of the Audi A1.
In addition to the Attraction and Ambition trim lines, Audi also offers a media style package focused on infotainment and the interior design. The innovative materials and modern colors underscore the character of the Audi A1. Whether colored air nozzles, LED interior lights or seat covers in expressive colors - customization is an important catchword. The equipment program offers countless opportunities for matching the Audi A1 to the driver's own personal style. There are even a variety of paint finishes from which to choose for the roof arch. Customers can order many of these features after the initial sale to follow a trend or a whim.
The available infotainment and multimedia systems available come directly from the luxury class. The top of the line is MMI navigation plus, a media center that sets new standards in the compact segment. From the monitor that rises up out of the instrument panel to the control unit that follows the MMI logic, it is oriented on the systems found in Audi models in the higher segments. Based on the concert radio, the connectivity package offers the option of retrofitting an Audi map-based navigation system - a novelty in the automotive sector. The 465 watt Bose surround sound system is just one example of the complementary modules available.
Concentrated driving pleasure: the sportiest car in its class
The sporty, agile chassis of the Audi A1 places it at the head of its class. Whether in the city, on an interurban road or on the highway - the Audi A1 is great fun to drive anywhere thanks to its sporty setup, the optimized weight distribution and the very direct steering. The standard ESP stabilization system with electronic axle-differential lock makes the handling of the Audi A1 even more sporty and precise, while driving safety is increased even further.
The new Audi A1 also sets new efficiency standards. Audi is sending the new model line into the fray with four four-cylinder engines, with the two TDI and two TFSI gasoline engines producing between 63 kW (86 hp) and 90 kW (122 hp). All of the engines follow the downsizing principle - they substitute turbocharging for displacement and draw their fuel through direct injection units.
All versions of the Audi A1 impress with good fuel economy, with standard cycle values between 3.8 and 5.4 liters per 100 kilometers (43.56 - 61.90 US mpg) (provisional values). The 1.6 TDI with 66 kW (90 hp) and manual transmission emits only 99 g of CO2 per kilometer (159.33 g/mile). All of the engines are equipped with a recuperation system that allows them to recover energy during braking, and are coupled with an automatic start-stop system. A new temperature management system with switched water pump contributes to the low fuel consumption of the 1.2 TFSI.
High-tech and efficiency: the seven-speed S tronic
At Audi, efficiency is always high-tech. The Audi A1 is available with the seven-speed S tronic transmission. The dual-clutch transmission changes gears extremely quickly, comfortably and without detectable interruptions in pulling power. It offers both automatic and manual modes, with paddles on the steering wheel available as an option. It provides for tremendously fun driving and also further reduces fuel consumption - typical Audi.
The Audi A1 is sporty, powerful and attractive. As a newcomer in the compact segment, it appeals to a modern customer group - a young, urban, lifestyle-oriented public. Audi A1 customers - many of whom are expected to be women - are interested in design, music, fashion and sports. The entry-level model will be priced at around 16,000 euros.
Design
It has a confident road stance - powerful, distinctive and full of character: The Audi A1 is both the premium option and the athlete in its class. The pronounced encompassing shoulder line, the color-contrasted roof arch and the unusually sharply sloping C-pillars give the three-door an unmistakable silhouette. The dimensions also document the dynamic lines: 3.95 meters (12.96 feet) long, the latest model from Audi is an impressive 1.74 meters (5.71 feet) wide but only 1.42 meters (4.66 feet) tall. The wheelbase measures 2.47 meters (8.10 feet); the overhangs are correspondingly short.
The design of the Audi A1 is tightly integrated into the brand's design language and unique in the compact segment - emotional, bold and progressive. Audi has a reputation for taking a lot of ideas and innovations from its concept cars into series production, and the Audi A1 continues this tradition. Many of the features and innovative ideas from the 2007 Audi A1 project quattro showcar have already made it to series production in the Audi A1.
The front end bears an unmistakable family resemblance, but features unique accents and innovations in the details. The single-frame grille, for example, is harmoniously integrated into the front end and with its angled top corners represents a new evolutionary stage. Its braces are arranged horizontally to emphasize the width of the front. The large, plastically modeled air intakes with their horizontal bars also contribute to the sporty appearance of the Audi A1. The fog lights are located in their outer corners.
The three-dimensionally styled headlights also have their own special look. The Audi A1 looks determined and concentrated to the road. A strongly curved wing structures the interior of the headlights. As with every Audi, the daytime running lights are standard. With the optional xenon plus units, the daytime running lights are implemented using LEDs and a light guide. They appear as a homogenous strip that traces the wing.
Powerful design element: the tornado line
The most striking impression when viewed from the side is the straight, slightly upward course of the lines, which visually stretch and accelerate the Audi A1. The upper edge of the hood extends below the side windows to the rear end. As with the Audi TT sports car, the point where the encompassing hood meets the fenders is the point of origin for a typical Audi design element - the tornado line. It continues in the door and the rear flank. The line runs closely and precisely above the wheel wells, giving the Audi A1 a powerful road stance.
The heavy shaded edge beneath the tornado line, the powerfully arched sheet metal surfaces on the flanks and the rising dynamic line above the sills are also characteristic of the brand's design language. The same is true of the expressively shaped wheel wells, which provide shelter to wheels measuring up to 18 inches, and for the ratio of sheet metal surfaces to the greenhouse, which is two-thirds to one-third. The side mirrors are mounted on the doors like with a sports car; the door handles are distinctly bow-shaped.
Another Audi feature is the sportily flowing roof arch, which is optionally available in one of four contrasting colors. The arch flows into a C-pillar that is flatter than on a coupe, giving the rear end a dynamic outline that is further emphasized by the roof spoiler.
When viewed from the rear, an encompassing luggage compartment hatch emphasizes the width - an exclusive feature new to the compact class. The hatch is distinctively shaped. The wedge-shaped single-piece tail lights also underline wideness and are plastically integrated into the design. In combination with xenon plus, the tail lights use LED technology. Because they cannot be seen when the luggage compartment hatch is open, the Audi A1 has additional LED lamps in its side flanks. This solution is another example of the loving attention to detail and enthusiasm for technology of the Audi engineers.
The tail lights have a sporty red frame, with a curved bar dividing their chambers. Audi optionally equips them with light-emitting diodes and light guides - the tail light then appears as a continuous strip. A sporty black diffuser in the skirt forms the bottom of the rear end and visually places the vehicle firmly on the road. Depending on the engine, the exhaust system ends in one or two tailpipes on the left side.
